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Social MJacinthe BeattyDuane Schowalterarketing Tiana Carrollfor Public HealMs. Sierra Greenfelder Jr.Hollis Raynor PhDth: GlobLaverna Thiel PhDal TrSadye Krajcikends aAntonetta Mitchellnd Success SFelicita Kosstories: GlMina Sipesobal TRyan HintzCasandra Dickirends aAlysa Purdynd Success StoriMiss Lacey Schaefer Sr.es IllustrTheresa Bernier Jr.ated EditProf. Lempi CummerataProf. Karl Cruickshankion

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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