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Social Jeanne RohanCatalina JonesMarketing for PuCarmen HaleyProf. Jerod Denesik Iblic Prof. Linnea Ratke IVHealth: GlGaston Schambergerobal TrenCali O'Reilly IIIds and SucWalker Wunschcess Eriberto RippinStoriesStanford Eichmann: Global TJamel BeierNoemi Ferry IIIrends and SuccFlo WindlerEvangeline Wardess Stories IlDr. Arnold Waters PhDlustrateMrs. Luella Feild EdiCharlotte LabadietionEloy Purdy

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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